Speaking of which, TikTok (29%) just barely edges out Instagram (25%) as teens’ preferred social platform of choice. This comes hot on the heels of Instagram Reels and looming competition from TikTok. Interest in binge-watching content grew significantly in the midst of the COVID-19 pandemic with 70% of marketers looking to up their investment in video. That said, video content is still booming. This might come as a bit of surprise given that Carousels aren’t talked about as much compared to, say, Reels or Stories. So, which types of content should brands prioritize to fight the phenomenon of lower reach? Research from Bannersnack highlights that Carousel posts score the highest engagement rate (1.94%) followed by images (1.74%) and video posts (1.45%). Long story short? Organic engagement isn’t what it used to be. For reference, research from RivalIQ puts the average engagement rate at 1.22%. Recent Instagram statistics tell us that organic engagement has fallen from 2020, which was at 1.60%. The Instagram algorithm has tripped up marketers in the past and that trend looks to continue in 2021. The sheer number of app downloads signals the importance of mobile optimization for your Instagram marketing strategy.Building on the point above, Instagram’s users are among the most dedicated in terms of how frequently they log in.Instagram’s user growth has been steady and consistent, especially among the younger crowd.Couple this data with research conducted in Australia which notes the average Instagram user spends at least 7 hours per week on the platform. Case in point, 63% of Americans say they check Instagram daily. This is further driven home by some recent Instagram stats compiled by Statista.īeyond appealing to the younger crowd, Instagram is known for its rabid user base. Recent social media demographics continue to point to a predominantly female (34.3%) user base that’s under the age of 34.Īlthough there are still older users present, the platform is largely still dominated by Gen Z and Millennials. Now, let’s take at some Instagram statistics that shed some light on who’s using the platform. As of January 2021, the app is second only to TikTok in the App Store in terms of downloads (occasionally sparring with Facebook). The app scored ~13 million downloads in Q2 2020 alone. So, how many downloads does Instagram have versus other social apps? According to data from Sensor Tower, Instagram was among the top five most-downloaded apps in both the App Store and via Google Play last year. In fact, Instagram’s user growth has been consistent and doesn’t show any signs of slowing down. A massive milestone that was seemingly only reserved for the likes of Facebook, this stat is a testament to Instagram’s staying power. Let’s start with a basic question: how many people use Instagram?įun fact: Instagram surpassed the 1 billion global user mark as 2020 came to a close. And trust us: plenty changed in 2020 that’ll ultimately influence how you approach the ‘gram moving forward.īelow we’ve broken down an up-to-date list of Instagram stats to help you make the most of the network in 2021.
Looking for Instagram statistics to guide your strategy in 2021?īecause the platform is perhaps the most rapidly-evolving across all of social media.
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